{"id":1238,"date":"2018-10-19T15:40:29","date_gmt":"2018-10-19T20:40:29","guid":{"rendered":"https:\/\/www.carwise.com\/blog\/?p=1238"},"modified":"2018-10-19T15:40:29","modified_gmt":"2018-10-19T20:40:29","slug":"does-the-color-of-my-car-really-matter","status":"publish","type":"post","link":"https:\/\/www.carwise.com\/blog\/2018\/10\/19\/does-the-color-of-my-car-really-matter\/","title":{"rendered":"Does the Color of My Car Really Matter?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">One of the deciding factors, when you\u2019re looking to replace your old vehicle with another, is color. &nbsp;Certain exterior colors are more popular than others, which makes them harder to find. Minivans, for example, don\u2019t look good in bright reds and yellows, but high-performance sports cars do. &nbsp;And, is it true that bright red cars get pulled over more often for speeding? In the end, does the color of your vehicle <\/span><i><span style=\"font-weight: 400\">really<\/span><\/i><span style=\"font-weight: 400\"> matter when it comes to avoiding accidents, insurance rates, resale value, or just simply keeping it clean? &nbsp;According to auto industry experts, it does. Now let\u2019s explore in more detail the role a car\u2019s color plays, and why. &nbsp;<\/span><\/p>\n<h3><b>Which Colors are Most Popular? <\/b><\/h3>\n<p><span style=\"font-weight: 400\">Studies have found that color is a major factor when consumers are shopping for products. &nbsp;In fact, the social research firm Yankelovich Partners discovered several years ago that 39% of consumers would rather switch brands entirely if they couldn\u2019t find a given product in their favorite color. &nbsp;According to retail auto sales figures, the most popular colors across all categories for new and used vehicles sold annually in the U.S. are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Silver 23%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">White 15%<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Black 12%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For trucks, SUVs, and minivans, white reigns supreme, and for all other passenger vehicle types silver ranks first. &nbsp;So, what does this all mean for you? For starters, color plays a powerful role in determining a vehicle\u2019s resale value, with all other factors being equal. &nbsp;The more popular the vehicle\u2019s color, the harder it is to find and higher its market value. And let\u2019s be honest\u2026 if your car is orange or bright green, it may be difficult to get rid of later! &nbsp;<\/span><\/p>\n<h3><b>Accidents <\/b><\/h3>\n<p><span style=\"font-weight: 400\">Black is a popular vehicle color, but by far it\u2019s also the most dangerous in terms of accidents, including fatal ones. &nbsp;In fact, based upon DMV accident statistics, black vehicles are 47% more likely to be involved in mishaps, day or night, than any other color, and 12% more likely than white ones during peak daylight hours. &nbsp;That\u2019s because black projects a low-visibility signature to other drivers, especially around dusk or dawn. Other less-safe colors with similar \u201ccamouflage\u201d characteristics include gray, silver, blue and dark green. &nbsp;&nbsp;<\/span><\/p>\n<h3><b>Insurance Rates <\/b><\/h3>\n<p><span style=\"font-weight: 400\">Fortunately for drivers who own black vehicles, insurance companies are color blind when it comes to setting rates. &nbsp;Instead, insurers charge premiums based on a car\u2019s make, model, year, body type, and engine size, along with one\u2019s personal driving record. &nbsp;However, if you decide to paint your car a different color, notify your friendly agent immediately or your policy could be invalid. Oh, and bright red vehicles don\u2019t get ticketed by cops for speeding more often than other colors. &nbsp;That\u2019s simply untrue. <\/span><\/p>\n<h3><b>Showing Dirt and Damage <\/b><\/h3>\n<p><span style=\"font-weight: 400\">Ask any experienced auto detailer, and they\u2019ll relate that darker colors like black, blue, charcoal gray or green highlight paint finish imperfections, including dirt, dents, scratches, swirl marks and dings, worse than lighter hues. &nbsp;On the other hand, more neutral color tones, notably ones with metallic finishes, hide blemishes better, including: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Champagne <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Beige<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pewter<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lighter grays <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Light gold<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Silver <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">White and black vehicles show dirt, dust and bug splatter the most, and for these reasons: &nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>White. &nbsp;<\/b><span style=\"font-weight: 400\">White reflects light more completely than any other color. &nbsp;As a result, you get the maximum contrast, at all eye angles and in any lighting, between dirt and paint. &nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Black. &nbsp;<\/b><span style=\"font-weight: 400\">Black paint absorbs light better than any other color, which means most of the light detected by your eyes is coming from dirt splotches or dust present on the car body\u2019s surface. &nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Does paint color matter when your vehicle\u2019s being painted at a body shop? &nbsp;No, because all paint finishes require the same mixing, matching and application methods by technicians. &nbsp;<\/span><\/p>\n<h3><b>Find Auto Body Paint Restoration Experts Here &nbsp;<\/b><\/h3>\n<p><span style=\"font-weight: 400\">When your vehicle\u2019s been involved in an accident or just needs a new paint job, take it to a better collision repair shop nearby. &nbsp;Highly-skilled body shop technicians there have the training, experience and equipment to repair your vehicle, including its finish, like-new again promptly and reliably. &nbsp;Most body shops also work directly with insurance companies so you don\u2019t have to, and will communicate openly and honestly throughout to restore your peace-of-mind. And, if you just need your car or truck\u2019s finish professionally detailed, most collision shops provide affordable detailing services too! &nbsp;To search your zip code here for a customer-reviewed collision repair shop in your area, visit <\/span><a href=\"http:\/\/www.carwise.com\"><span style=\"font-weight: 400\">www.carwise.com<\/span><\/a><span style=\"font-weight: 400\"> now.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,11],"tags":[],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-body-shop-consumer-tips","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does the Color of My Car Really Matter? - Auto Body Shop Blog - Carwise.com<\/title>\n<meta name=\"description\" content=\"To many people the color of their car really matters! 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