ABRA - LA Crosse

4.8 (5,210reviews)
97%
120 Theater Road,  Onalaska,  WI  54650
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Shop AssistantSparkles

In operation 115 years, 41 years at this location.

From a single repair center back in 1984 to hundreds of locations across the country, ABRA has become a leader in the collision repair and auto glass repair industry. It is an unwavering commitment to doing things Right the First Time, On Time® and exceptional customer service that sets ABRA Auto Body & Glass apart. When you choose ABRA for your auto body repair or auto glass repair, you’ll experience a convenient, hassle free process designed to get you quickly and safely back on the road. ABRA takes care of the details including arranging your rental, coordinating insurance work, and keeping you updated along the way. ABRA’s I-CAR certified repair centers are equipped with the latest collision repair technology and staffed by highly trained technicians, so you can be confident your repair has met the most rigid quality and safety standards. And for added peace of mind, every auto body repair comes with a written limited lifetime warranty, valid at an ABRA location across the country.

Services
  • Free Estimates
  • Insurance Company Assistance
  • Lifetime Warranty
  • Towing
  • Automotive Glass Replacement
  • Detailing
  • Paintless Dent Repair
  • On-Site Car Rental - Enterprise®
Payment Types
  • American Express
  • Discover Card
  • MasterCard
  • Visa
  • Check
  • Debit Card
Languages
  • Spanish
Hours
Sun Closed
Mon 7:30 am - 5:00 pm
Tue 7:30 am - 5:00 pm
Wed 7:30 am - 5:00 pm
Thu 7:30 am - 5:00 pm
Fri 7:30 am - 5:00 pm
Sat Closed
* Holiday hours may differ.
Acura
Chrysler
Dodge
Fiat
Ford
Honda
Hyundai
I-Car
Jeep
Kia
Nissan
Ram
Subaru

Reviews (5,210)

Customers say
Overall Customer Satisfaction
Customers consistently praised the shop for its outstanding communication, with many highlighting the convenience of daily text message updates that kept them informed throughout every stage of the repair process. The quality of repairs was frequently described as excellent, with vehicles returned looking like new, and several customers noted their cars were even cleaned and detailed upon return. Timeliness was another strong point, with numerous customers reporting their vehicles were completed ahead of schedule. Staff were widely commended for being professional, courteous, knowledgeable, and genuinely helpful. A few customers noted areas for improvement, including occasional delays beyond estimated timelines, limited detail in update messages, and isolated concerns about communication consistency at the start of the process - all drawn directly from customer comments.
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"... or if was going to take longer than anticipated. Craftsmanship on the body work was hands down 5 star! Would definitely use Abra again on any body damage ..." Read more
"... and got the repairs done ahead of schedule. Their workmanship restored the damage like showroom new!" Read more
"Abra did a fantastic job repairing my vehicle, and they kept me up to date on the status each day. ..." Read more
"Customer service and quality of service were top notch!"
"... waiting around, paperwork went smooth and quickly. Repairs were outstanding, cant even tell thre was damage." Read more
"They did excellent work and got the repairs done ahead of schedule. Their workmanship restored the damage like showroom ..." Read more
"... happy with the great work that Abra did with my car. I was shocked that it was finished sooner than I had in mind. They were helpful with the questions about the work ..." Read more
"... they kept me up to date on the status each day. They finished the repairs on budget and a few days earlier than quoted. I'm very satisfied with my experience." Read more
"No real time was given. We were told parts weren't ordered on time."
"Simply put - unparalleled communication & exceptional service. Abra holds the bar for all others to attain."
"... and timely manner. It was a smooth well done job. I was updated each step of the way. It was impressive from the beginning to the end." Read more
"... with Abra auto body! Communication was top-notch; I never had to wonder about the status of my vehicle. They were very transparent about the process and ..." Read more
"Customer service was above & beyond and I cant say enough about the up to date communication regarding where my vehicle was in the process."
"... were waiting for parts. Once repairs were underway, I received near-daily updates" Read more

My Experience

The people at Abra communicated extremely well during the repair and I was happy with the work that was done. Would recommend and use them again.

Likely to Recommend

Repair Quality

Were very communicative and did good work

Customer Service

Customer service was great. Loved talking to the workers

Likely to Recommend

Repair Quality

Customer Service

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Repair Quality

your service was great.

Customer Service

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Repair Quality

Customer Service

My Experience

Everyone at ABRA was courteous and helpful. Very happy with my experience all around. Will definitely use them again if needed.

My Experience

Went great. Was updated frequently. No issues

My Experience

Great service and attention to the customer throughout the process

Likely to Recommend

Repair Quality

Customer Service

Returned Clean

My Experience

Good communication throughout process

Likely to Recommend

Repair Quality

Truck looked great after repairs

Customer Service

Very helpful and informative

My Experience

Just picked up my car but so far so good! Looks good

My Experience

Very professional and quick service. I have to say I was expecting it to take much longer so a 2 day turnaround was a pleasant surprise. I really appreciated getting the regular updates through text message keeping me up to date with each stage of repair while my vehicle was in service. My new car looks brand new again. Many thanks.

Likely to Recommend

Great service and amazing work. Very clean and professional staff. Big thumbs up for a job well done!!

Repair Quality

From start to finish everyone was professional honest and upfront with possibilities that may take place once they got into the work. They even ordered in the parts ahead of time so I wouldn’t have to wait. Not all of the parts were needed so they sent them back and did not charge me. It was so comforting to get updated text messages on status of work. I expected it to take much longer than it did. Final results is my vehicle is restored back to its original condition prior to hail damage. I would highly recommend Abra in Onalaska to others. Thanks for a great customer experience!

Customer Service

Everyone was always very polite and helpful. Willing to answer any questions I had.

My Experience

Very professional ! Liked the way we were kept aware of how the repair was coming along.

Likely to Recommend

Repair Quality

Very pleased!

Customer Service

Very Happy!

Returned Clean

My Experience

I thought the whole process with Mike went very smooth. Even with being short staffed and a fully booked schedule, I felt my truck was repaired very quick. They even took the time to detail the inside which made the whole experience top-tier.

My Experience

Likely to Recommend

Repair Quality

Customer Service

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Repair Quality

The hood appears to have more scratches then it did before service.

Customer Service

Very limited knowledge on updates via txts or calls

Returned Clean

My Experience

Likely to Recommend

Great work if the timing works.

Repair Quality

Looks as good as new!

Customer Service

Interactions were all good. Initial communication was problematic as the advisor assigned to my vehicle was out of town and did not contact me to begin scheduling when he returned. I had to call the shop after a week of no contact. It felt as if my vehicle had been temporarily overlooked in the system.

Returned Clean

My Experience

Mike was awesome to work with! He kept me updated daily on the progress which was greatly appreciated. I also loved that they detailed the inside of the vehicle while it was in. Great job and we are lucky to have ABRA in our community!!!

Likely to Recommend

Repair Quality

Customer Service

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Repair Quality

VERY satisfied with ABRA of Onalaska. Cole and the crew were instrumental in my decision of giving ABRA a “10” rating.

Customer Service

VERY satisfied with ABRA of Onalaska. Cole and the crew were instrumental in my decision of giving ABRA a “10” rating.

Returned Clean

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Repair Quality

Customer Service

My Experience

Everyone was very professional and friendly. First class service!!

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Repair Quality

Customer Service

Very professional and friendly

Returned Clean

My Experience

In had pretty extensive hale damage and they were able to do the repairs on my whole truck in one day. Way ahead of my expectations.

Likely to Recommend

Repair Quality

The team did a great job from getting me in for an estimate to completing the job a head of schedule.

Customer Service

As I stated before.