ABRA - LA Crosse

4.8 (5,162reviews)
97%
120 Theater Road,  Onalaska,  WI  54650
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Shop AssistantSparkles

In operation 115 years, 41 years at this location.

From a single repair center back in 1984 to hundreds of locations across the country, ABRA has become a leader in the collision repair and auto glass repair industry. It is an unwavering commitment to doing things Right the First Time, On Time® and exceptional customer service that sets ABRA Auto Body & Glass apart. When you choose ABRA for your auto body repair or auto glass repair, you’ll experience a convenient, hassle free process designed to get you quickly and safely back on the road. ABRA takes care of the details including arranging your rental, coordinating insurance work, and keeping you updated along the way. ABRA’s I-CAR certified repair centers are equipped with the latest collision repair technology and staffed by highly trained technicians, so you can be confident your repair has met the most rigid quality and safety standards. And for added peace of mind, every auto body repair comes with a written limited lifetime warranty, valid at an ABRA location across the country.

Services
  • Free Estimates
  • Insurance Company Assistance
  • Lifetime Warranty
  • Towing
  • Automotive Glass Replacement
  • Detailing
  • Paintless Dent Repair
  • On-Site Car Rental - Enterprise®
Payment Types
  • American Express
  • Discover Card
  • MasterCard
  • Visa
  • Check
  • Debit Card
Languages
  • Spanish
Hours
Sun Closed
Mon 7:30 am - 5:00 pm
Tue 7:30 am - 5:00 pm
Wed 7:30 am - 5:00 pm
Thu 7:30 am - 5:00 pm
Fri 7:30 am - 5:00 pm
Sat Closed
* Holiday hours may differ.
Acura
Chrysler
Dodge
Fiat
Ford
Honda
Hyundai
I-Car
Jeep
Kia
Nissan
Ram
Subaru

Reviews (5,162)

Customers say
Overall Customer Satisfaction
Customers consistently praised the shop for its outstanding communication, with many highlighting the convenience of daily text message updates that kept them informed throughout every stage of the repair process. The quality of repairs was frequently described as excellent, with vehicles returned looking like new, and several customers noted their cars were even cleaned and detailed upon return. Timeliness was another strong point, with numerous customers reporting their vehicles were completed ahead of schedule. Staff were widely commended for being professional, courteous, knowledgeable, and genuinely helpful. A few customers noted areas for improvement, including occasional delays beyond estimated timelines, limited detail in update messages, and isolated concerns about communication consistency at the start of the process - all drawn directly from customer comments.
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"... or if was going to take longer than anticipated. Craftsmanship on the body work was hands down 5 star! Would definitely use Abra again on any body damage ..." Read more
"... and got the repairs done ahead of schedule. Their workmanship restored the damage like showroom new!" Read more
"Abra did a fantastic job repairing my vehicle, and they kept me up to date on the status each day. ..." Read more
"Customer service and quality of service were top notch!"
"... waiting around, paperwork went smooth and quickly. Repairs were outstanding, cant even tell thre was damage." Read more
"They did excellent work and got the repairs done ahead of schedule. Their workmanship restored the damage like showroom ..." Read more
"... happy with the great work that Abra did with my car. I was shocked that it was finished sooner than I had in mind. They were helpful with the questions about the work ..." Read more
"... they kept me up to date on the status each day. They finished the repairs on budget and a few days earlier than quoted. I'm very satisfied with my experience." Read more
"No real time was given. We were told parts weren't ordered on time."
"Simply put - unparalleled communication & exceptional service. Abra holds the bar for all others to attain."
"... and timely manner. It was a smooth well done job. I was updated each step of the way. It was impressive from the beginning to the end." Read more
"... with Abra auto body! Communication was top-notch; I never had to wonder about the status of my vehicle. They were very transparent about the process and ..." Read more
"Customer service was above & beyond and I cant say enough about the up to date communication regarding where my vehicle was in the process."
"... were waiting for parts. Once repairs were underway, I received near-daily updates" Read more

My Experience

My Experience

They communicated every step of the way. Thank you!

Likely to Recommend

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Customer Service

Returned Clean

My Experience

You guys were awesome from the start. Tom treated us great and kept us up to date on the progress of our car. Will highly recommend your business to all my friends. Thank you again.

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Returned Clean

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Haven't had time to access repairs - dealing with the fact that while in Abra's possession it received significant hail damage.

Customer Service

They had my truck for 9 days for minor paint only repairs.

Returned Clean

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The body work is perfect!

Customer Service

The body work is perfect!

Returned Clean

My Experience

Very satisfied with everything I experienced with Abra

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Returned Clean

My Experience

Great experience… all staff were great!

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Returned Clean

My Experience

Good communication and frequent updates. Thanks!

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Returned Clean

My Experience

Everyone was so nice- easy to schedule an estimate appointment online- and get my appointment scheduled. Fair estimate price and the final was even less than expected! Work was done quickly and the car looks great!

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Returned Clean

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Small hood dent from a wayward firework was corrected by Abra. They have done work on past vehicles and I would give their name to anyone needing bodywork!

Customer Service

Everyone was proficient and professional

Returned Clean

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My Experience

I appreciated the attention to detail that was given regarding the repairs that were being made. They answered every question, what was being done, why and how long it would take. I received frequent updates about the repair process and the staff was all very knowledgeable and courteous. It was a pleasant experience working with Abra, but hopefully one I will not have to repeat again. Thank you all for your professionalism and top-notch work.

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Returned Clean

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Returned Clean