ABRA - LA Crosse

4.8 (5,101reviews)
98%
120 Theater Road,  Onalaska,  WI  54650
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In operation 115 years, 41 years at this location.

From a single repair center back in 1984 to hundreds of locations across the country, ABRA has become a leader in the collision repair and auto glass repair industry. It is an unwavering commitment to doing things Right the First Time, On Time® and exceptional customer service that sets ABRA Auto Body & Glass apart. When you choose ABRA for your auto body repair or auto glass repair, you’ll experience a convenient, hassle free process designed to get you quickly and safely back on the road. ABRA takes care of the details including arranging your rental, coordinating insurance work, and keeping you updated along the way. ABRA’s I-CAR certified repair centers are equipped with the latest collision repair technology and staffed by highly trained technicians, so you can be confident your repair has met the most rigid quality and safety standards. And for added peace of mind, every auto body repair comes with a written limited lifetime warranty, valid at an ABRA location across the country.

Services
  • Free Estimates
  • Insurance Company Assistance
  • Lifetime Warranty
  • Towing
  • Automotive Glass Replacement
  • Detailing
  • Paintless Dent Repair
  • On-Site Car Rental - Enterprise®
Payment Types
  • American Express
  • Discover Card
  • MasterCard
  • Visa
  • Check
  • Debit Card
Languages
  • Spanish
Hours
Sun Closed
Mon 7:30 am - 5:00 pm
Tue 7:30 am - 5:00 pm
Wed 7:30 am - 5:00 pm
Thu 7:30 am - 5:00 pm
Fri 7:30 am - 5:00 pm
Sat Closed
* Holiday hours may differ.
Acura
Chrysler
Dodge
Fiat
Ford
Honda
Hyundai
I-Car
Jeep
Kia
Nissan
Ram
Subaru
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Reviews (5,101)

Customers say
Overall Customer Satisfaction
Customers consistently praised the shop for its outstanding communication, with many highlighting the convenience of daily text message updates that kept them informed throughout every stage of the repair process. The quality of repairs was frequently described as excellent, with vehicles returned looking brand new, and paint matching described as flawless. Timeliness was another strong point, with numerous customers noting their vehicles were completed ahead of schedule. Staff professionalism, friendliness, and willingness to go above and beyond were widely appreciated. A few customers noted areas for improvement directly from their experiences, including clearer upfront timelines, more detailed update content, and occasional concerns about minor issues discovered at pickup. Overall, the vast majority of customers expressed high satisfaction and indicated they would return and recommend the shop to others.
AI-Generated from reviews written in the last 12 months
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"... or if was going to take longer than anticipated. Craftsmanship on the body work was hands down 5 star! Would definitely use Abra again on any body damage ..." Read more
"... work and got the repairs done ahead of schedule. Their workmanship restored the damage like showroom new!" Read more
"Beyond what I expected in quality and customer service. I highly recommend Abra of La Crosse for any vehicle ..." Read more
"Customer service and quality of service were top notch!"
"Abra did a fantastic job repairing my vehicle, and they kept me up to date on the status each day. ..." Read more
"Completed so quickly and perfect."
"... happy with the great work that Abra did with my car. I was shocked that it was finished sooner than I had in mind. They were helpful with the questions about the work ..." Read more
"... fantastic. From the text update communication to how quickly the repair was completed was above and beyond our expectations. Abra has a customer for life." Read more
"... car! From start to finish, the service was top-notch—professional, timely, and truly above and beyond. My car looks fantastic, and the whole process was ..." Read more
"From estimate to loner vehicle to repair all done in a very timely manner. Good work abra! Thank You"
"Simply put - unparalleled communication & exceptional service. Abra holds the bar for all others to attain."
"... and timely manner. It was a smooth well done job. I was updated each step of the way. It was impressive from the beginning to the end." Read more
"Customer service was above & beyond and I cant say enough about the up to date communication regarding where my vehicle was in the process."
"I had an amazing experience with Abra auto body! Communication was top-notch; I never had to wonder about the status of my vehicle. They were very transparent ..." Read more
"I really appreciated the daily emails letting me know how the car was progressing and that everything was on schedule."

My Experience

Loved having the ability to have ABRA go above and beyond with a courtesy vehicle, so I did not need to get two staff to pick up our work van after repairs. Thank you so much, that meant more than I can describe in words.

Likely to Recommend

Repair Quality

Customer Service

Returned Clean

Kept me Informed?

Yes

Ready on Time?

No

My Experience

Great communication and updates.

My Experience

My Experience

Very satisfied with the results, the team went above and beyond our request. I was very surprised by the level of detail; they are very committed to their customers. I will recommend Abra to all my friends.

My Experience

Everything was amazing! The employees were very kind and patient, and they helped me a lot with all of this. Mi car es perfect! Like new again. Thank you Abra.

My Experience

I was really happy with the great work that Abra did with my car. I was shocked that it was finished sooner than I had in mind. They were helpful with the questions about the work that was done.

My Experience

Joe took the reins from the very beginning and showed compassion with my situation and made sure everything went smoothly. I was kept updated on each step of the repair process by text and my car was fixed and back to me very quickly . Thank You Joe and ABRA !!

My Experience

My Experience

My Experience

I appreciate the consistent updates with daily check ins

My Experience

So easy and communication washreat

Likely to Recommend

Repair Quality

Customer Service

Kept me Informed?

Yes

Ready on Time?

Yes

My Experience

It was so great to get a text throughout the process letting me know the stage my car was in.

Likely to Recommend

Repair Quality

Customer Service

Kept me Informed?

Yes

Ready on Time?

Yes

My Experience

Awesome Job!

Likely to Recommend

Repair Quality

Customer Service

Returned Clean

Kept me Informed?

Yes

Ready on Time?

Yes

My Experience

Very friendly and nice. I like that they would inform me as to the progress of the car being fixed. Always courteous when I called.excellent job!!

Likely to Recommend

Repair Quality

Great job looks really nice. People were very courteous.

Customer Service

Returned Clean

Kept me Informed?

Yes

Ready on Time?

No

My Experience

Your technician was extremely knowledgeable and competent.

My Experience

Great friendly service. They are concerned about the customer and gave me pricing options. Highly recommend!!?

Likely to Recommend

Repair Quality

Customer Service

Kept me Informed?

Yes

Ready on Time?

Yes

My Experience

I was informed with each step of repair. It was a couple minutes past closing time when I arrived to pick up my vehicle and Josh stayed late to complete paperwork so I could take my vehicle. Thanks. Greatly appreciated.

Likely to Recommend

Repair Quality

Customer Service

Returned Clean

Kept me Informed?

Yes

Ready on Time?

Yes

1 - 20 of 5,101

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