Parson's Collision East

4.9 (435reviews)

98%

(815) 874-7100

5902 Sandy Hollow Rd, Rockford, IL 61109

98%

See Photos

5902 Sandy Hollow Rd
Rockford, IL 61109

Get Directions Website Email

About Parson's Collision East

See Photos

5902 Sandy Hollow Rd
Rockford, IL 61109

Get Directions Website Email

In operation 41 years, 22 years at this location.

We've been repairing vehicles for more than 35 years. Our collision center is known for its expertise, honesty, and stellar service. Here at Parson's Collision Center, we have a team of certified professionals committed to delivering superior quality and service to all of our customers. We place customer needs and safety at the highest level. Combined with exceptional skill and auto repair knowledge we use the latest in advanced technology and techniques to insure that your vehicle comes back to you looking like new. When it comes to comprehensive collision services, we are proud to be the preferred choice of drivers in the Rockford area. SATURDAY HOURS - BY APPOINTMENT ONLY

Services

Free Estimates
Insurance Company Assistance
Lifetime Warranty
Towing
Automotive Glass Replacement
Paintless Dent Repair

Payment Types

American Express
Discover Card
MasterCard
Visa
Cash
Debit Card

Languages

English

Hours

Sun	Closed
Mon	7:30 am - 5:00 pm
Tue	7:30 am - 5:00 pm
Wed	7:30 am - 5:00 pm
Thu	7:30 am - 5:00 pm
Fri	7:30 am - 5:00 pm
Sat	Closed

* Holiday hours may differ.

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Website

Reviews (435)

Sort By:
Newest
Rating

418 Customers Rated

5 Stars

86.7% Complete

(377)
4 Stars

7.4% Complete

(32)
3 Stars

1.4% Complete

(6)
2 Stars

0.5% Complete

(2)
1 Star

0% Complete

(0)
< 1 Star

0.2% Complete

(1)

Customers say

Overall Customer Satisfaction

Customers consistently praised the shop for delivering high-quality repairs, with many noting their vehicles looked brand new upon return. The level of professionalism and friendliness of the staff received widespread appreciation, with customers frequently describing interactions as courteous, helpful, and stress-free. Communication throughout the repair process was highlighted as a strong point, with customers noting they were kept well-informed at every stage. Timeliness was another standout, as multiple customers mentioned their vehicles were completed ahead of schedule. Long-term loyalty was evident, with several customers referencing years of repeat visits. A few customers noted isolated concerns such as a loose tailgate striker, a missing trim piece, and a color mismatch on a repair, reflecting areas customers felt could use closer attention to detail before vehicle return.

Select to learn more

Service Quality
Timeliness
Communication

"Excellent service all around. Parsons went above and beyond for me. The staff at Parsons East are exemplary."

"They were quick, efficient, kept me informed and did an amazing job. I have used them multiple times over the years and ..." Read more

"We have been coming to Parsons for years. We have never been disappointed with the quality and promptness of their service."

"You did an excellent job! Very happy car beautiful inside and out!!!"

"Work was done the same day so that was awesome and I didnt expect that."

"More than a day early."

"Actually done before expected"

"Car was fixed before the promised date."

"My friends were surprised that they were able to complete it so quickly."

"The work done and the communication from the company was great."

"Communication was great."

"Keep me informed and took care of all the insurance issues."

"No had to call for information"

"Great work and communication. Will return, hopefully never needed : but will return."

Service Quality
Timeliness
Communication

Service Quality
Timeliness
Communication

"Excellent service all around. Parsons went above and beyond for me. The staff at Parsons East are exemplary."

"They were quick, efficient, kept me informed and did an amazing job. I have used them multiple times over the years and ..." Read more

"We have been coming to Parsons for years. We have never been disappointed with the quality and promptness of their service."

"You did an excellent job! Very happy car beautiful inside and out!!!"

"Work was done the same day so that was awesome and I didnt expect that."

"More than a day early."

"Actually done before expected"

"Car was fixed before the promised date."

"My friends were surprised that they were able to complete it so quickly."

"The work done and the communication from the company was great."

"Communication was great."

"Keep me informed and took care of all the insurance issues."

"No had to call for information"

"Great work and communication. Will return, hopefully never needed : but will return."

Troy (Honda owner) reviewed 8/7/26

Parsons and Mark have been working on my cars for more than 20 years and now he’s helping the second generation of my family thank you Parsons world class

Chris (Volkswagen owner) reviewed 7/27/26

Very helpful with any of my questions. Did a great job with my Tiguan

Very helpful with any of my questions. Did a great job with my Tiguan.

Wesley (Nissan owner) reviewed 7/20/26

Leslie (Chevrolet owner) reviewed 7/16/26

Very nice work!! Returned a clean car!!

Deb (Chevrolet owner) reviewed 7/2/26

Everything was handled professionally and with kindness!

Amy (Chevrolet owner) reviewed 6/29/26

John (Dodge owner) reviewed 6/29/26

Diana (Chevrolet owner) reviewed 6/25/26

Luke was great with communication and walking me through the process since this was my first accident or experience. He was also very helpful with the additional issues I brought up about my truck and communicated with the insurance company with my concerns. I was very satisfied with the outcome and the service provided.

Gary (Volkswagen owner) reviewed 6/20/26

Aaron & Luke went above and beyond! Great people to work with

James (Nissan owner) reviewed 6/19/26

William (Ford owner) reviewed 6/5/26

We have been coming to Parsons for years. We have never been disappointed with the quality and promptness of their service.

Great job as always. Promptly repaired car and returned as promised

James & Dawn (Dodge owner) reviewed 6/1/26

Roberto (Hyundai owner) reviewed 6/1/26

Darl (Dodge owner) reviewed 5/28/26

Stacey (Chevrolet owner) reviewed 5/28/26

no problem excellent service and the people were very friendly

Yunier (Chevrolet owner) reviewed 5/25/26

Translated from Spanish by Carwise

Translate review to English

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Por la calidad del trabajo y buena atención al cliente.. ..

Excelente trabajo

Irán .. muy buen servicio y muy atento .. gracias

Victor Acosta & Elli (Hyundai owner) reviewed 5/25/26

I recommend it all the time.

They did a very thorough inspection of the damage, worked with my insurance company beautifully, kept me informed and completely my vehicle to perfection.

Confident, knowlegeable, friendly. I had no worries at all.

Sue (Toyota owner) reviewed 5/22/26

Everything went so smoothly and they did an excellent job on my car

No complaints

Donald (Chevrolet owner) reviewed 5/18/26

Already have!

Although my name is Judy! You all did a great job repairing my Malibu!!!! 👍

Still happy with the service and final result!

Shaleskie (Toyota owner) reviewed 5/15/26

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Insurance deductibles are typically paid when picking up your vehicle. Check with your auto body repair shop before arriving to understand what payment types they accept.

Parson's Collision East

About Parson's Collision East

Reviews (435)

418 Customers Rated

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0 -

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0 -

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0 -

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0 -

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0 -

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 4.0/5.0