North Bay Collision Center

4.8 (96reviews)
95%
1999 Soquel Ave.,  Santa Cruz,  CA  95062
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Shop AssistantSparkles

In operation 46 years.

North Bay Ford Collision Center is located within the North Bay Ford Dealership and has proudly served the local Santa Cruz area for many years. We work with all other insurance companies. We perform collision repairs on all makes and models of vehicles with a few exceptions, depending on the nature of repairs required. Our Collision Repair Team Members are well-trained and experienced in all levels of collision repair and work hard provide excellent quality and customer service.

Services
  • Free Estimates
  • Insurance Company Assistance
  • Lifetime Warranty
  • Automotive Glass Replacement
  • Paintless Dent Repair
Payment Types
  • American Express
  • Discover Card
  • MasterCard
  • Visa
  • Cash
  • Check
  • Debit Card
Languages
  • Spanish
Hours
Sun Closed
Mon 8:00 am - 5:00 pm
Tue 8:00 am - 5:00 pm
Wed 8:00 am - 5:00 pm
Thu 8:00 am - 5:00 pm
Fri 8:00 am - 5:00 pm
Sat Closed
* Holiday hours may differ.

Reviews (96)

My Experience

Fast and rapid work by all. Timely communication by Andrea, body shop manager. Car running smoothly again. Thank you very much! Mrs. Hatfield

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Repair Quality

Customer Service

Returned Clean

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Repair Quality

They did a great job for us installing a bed cover

Customer Service

Returned Clean

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Customer Service

Returned Clean

My Experience

Andres the body shop manager handled the repair of my truck flawlessly. I’m very pleased with the job they did!

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Repair Quality

The finished work was excellent. The body shop rep needs to always provide a printed estimate of proposed work to be done and obtain the customer’s signed acceptance. I had to ask for this myself, for a repair estimate exceeding $8,000!

Customer Service

See previous comments. The body shop rep was polite and prompt with all callbacks.

Returned Clean

My Experience

Great work, truck looks better than before the accident. Will be coming back again.

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Repair Quality

Great staff, kept me up to date that whole time.

Customer Service

Returned Clean

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Customer Service

Returned Clean

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Repair Quality

Excellent service excellent staff

Customer Service

Returned Clean

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Repair Quality

From my salesman Victor to your management team and service folks, everyone has really given me great advice and service!

Customer Service

Service helpers really was very kind and answered my questions and I’m grateful for that!

Returned Clean

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Customer Service

Returned Clean

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Customer Service

Andrus was amazing helping me get my insurance to cover the windshield. And the work was great.

Returned Clean

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Repair Quality

Excellent

Customer Service

Excellent

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Customer Service

Returned Clean

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My Experience

Likely to Recommend

Repair Quality

Failure to Protect the Vehicle: Returning a car with less than 2,000 miles full of shop dust is a failure in basic professional standards. Shops are expected to use seat covers and floor mats to return the vehicle in the same condition it was received. Damage Dispute (Integrity Issue): The manager initially argued against clearly visible damage. This forces the customer to "prove" the shop’s mistake, which damages trust—the most critical factor in auto repair. Poor Communication/Attitude: The dismissive "we don't do details" comment ignores the difference between a high-end detail and returning a car without shop-generated debris. Lack of Quality Control: 2025 industry standards emphasize that 12% of repairs fail on the first visit due to "work not completed correctly". Returning a car with a scratched window is a significant oversight in final inspection.

Customer Service

I explained previously.

Returned Clean

My Experience

Yes the job was done as requested per the price estimate - thanks for work and enjoy the upcoming holidays!

My Experience

Andres explained the work to be done and kept me informed about it progress. I bought my truck from his dealership and couldn’t be more pleased with their customer service, from their service department to the body shop. Thank you!

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Customer Service