Apex Auto Center Inc.

4.9 (846reviews)

98%

(508) 229-2444

69 River Street, Marlborough, MA 01752

98%

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69 River Street
Marlborough, MA 01752

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About Apex Auto Center Inc.

See Photos

69 River Street
Marlborough, MA 01752

Get Directions Website Email

Get an AI powered repair cost prediction

Instant Estimate

Schedule an estimate appointment

Book Appointment

Shop Assistant

Have questions? Get instant help with repair estimates, services, repair status, and appointment booking.

In operation 12 years.

At Apex Auto Center Inc., our primary goal is to deliver top-tier auto repair services while providing an unparalleled customer experience. We prioritize earning the trust of our customers and consistently exceeding their expectations. With a commitment to excellence, we ensure that every vehicle is repaired to the highest standard, reflecting our dedication to quality craftsmanship. As we continue to set the standard in the auto body industry, we remain steadfast in our support for the local community. At Apex Auto Center, we are here for YOU—dedicated to providing exceptional service with every interaction.

Services

Free Estimates
Insurance Company Assistance
Lifetime Warranty
Towing
Automotive Glass Replacement
Detailing
Paintless Dent Repair
On-Site Car Rental - Enterprise®

Payment Types

American Express
Discover Card
MasterCard
Visa
Cash
Check
Debit Card

Languages

Spanish

Hours

Sun	Closed
Mon	8:00 am - 6:00 pm
Tue	8:00 am - 6:00 pm
Wed	8:00 am - 6:00 pm
Thu	8:00 am - 6:00 pm
Fri	8:00 am - 6:00 pm
Sat	Closed

* Holiday hours may differ.

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Website

Reviews (846)

Sort By:
Newest
Rating

689 Customers Rated

5 Stars

73% Complete

(618)
4 Stars

5.6% Complete

(47)
3 Stars

1.2% Complete

(10)
2 Stars

0.7% Complete

(6)
1 Star

0% Complete

(0)
< 1 Star

0.9% Complete

(8)

Customers say

Overall Customer Satisfaction

Customers consistently praised Apex Auto Center for outstanding service quality, expert repairs, and a welcoming, professional atmosphere. Many highlighted that vehicles were returned looking brand new, with several pleasantly surprised by complimentary interior and exterior detailing. Communication was a standout strength, with customers appreciating regular Tuesday and Thursday text updates that kept them informed throughout the repair process. Coordination with insurance companies and rental car providers was frequently commended for making the experience seamless and stress-free. Repairs were often completed ahead of schedule, further delighting customers. A few customers noted areas for improvement, including desires for earlier ETAs, more proactive phone communication, and better advance notice when vehicles were ready for pickup.

Select to learn more

Service Quality
Timeliness
Communication

"... repair. When I picked up my car, I hardly recognized it—every dent and scratch was expertly smoothed out, the paint work flawlessly color-matched and polished, ..." Read more

"... provided. It was not just about fixing my car—although the work was done with outstanding quality—but also about the overall experience. The staff ..." Read more

"Extremely reliable & trustworthy service! My car looked brand new. The way they repaired my car left me absolutely shocked! ..." Read more

"... repaired and returned to me spotless, with such a flawless paint job that you would never know it had ever been damaged. Everything is working perfectly, and my satisfaction ..." Read more

"... very efficient with the paperwork. On top of that, the turnaround time was impressively fast. High-quality work, done efficiently and professionally. ..." Read more

"Very friendly and easy to work with. My car was ready sooner than I thought it would be. Very happy with my service."

"Excellent work and done in a timely manner!"

"It was ready earlier than expected. Greatly appreciated."

"... lived the communication and working with your group We had hoped it wouldnt take 3 weeks" Read more

"I loved the twice weekly check-ins. Took thinking about it off my mind, a stress reducer"

"I really appreciated the text updates I received throughout the repair process."

"... care team ensuring smooth customer experience. And good and regular communication. One minor complaint: would be nice to get an ETA even approximate as soon as you have ..." Read more

"Clear communication throughout the repair process. Excellent quality on the body work."

Service Quality
Timeliness
Communication

Service Quality
Timeliness
Communication

"... repair. When I picked up my car, I hardly recognized it—every dent and scratch was expertly smoothed out, the paint work flawlessly color-matched and polished, ..." Read more

"... provided. It was not just about fixing my car—although the work was done with outstanding quality—but also about the overall experience. The staff ..." Read more

"Extremely reliable & trustworthy service! My car looked brand new. The way they repaired my car left me absolutely shocked! ..." Read more

"... repaired and returned to me spotless, with such a flawless paint job that you would never know it had ever been damaged. Everything is working perfectly, and my satisfaction ..." Read more

"... very efficient with the paperwork. On top of that, the turnaround time was impressively fast. High-quality work, done efficiently and professionally. ..." Read more

"Very friendly and easy to work with. My car was ready sooner than I thought it would be. Very happy with my service."

"Excellent work and done in a timely manner!"

"It was ready earlier than expected. Greatly appreciated."

"... lived the communication and working with your group We had hoped it wouldnt take 3 weeks" Read more

"I loved the twice weekly check-ins. Took thinking about it off my mind, a stress reducer"

"I really appreciated the text updates I received throughout the repair process."

"... care team ensuring smooth customer experience. And good and regular communication. One minor complaint: would be nice to get an ETA even approximate as soon as you have ..." Read more

"Clear communication throughout the repair process. Excellent quality on the body work."

John (Honda owner) reviewed 8/22/26

Very positive experience with the Apex team. Great job within a tight timeline which exceeded customer expectations. Would definitely recommend to any prospective customers.

Ricky (Subaru owner) reviewed 8/21/26

Every employee we worked with were very professional and they couldn’t have been nicer. It was was a real good experience.

William (Ford owner) reviewed 8/20/26

Andrew (Nissan owner) reviewed 8/20/26

The entire experience from dropping the car off to be evaluated through communication during the repairs to picking it up was flawless. They were genuinely happy to help.

This is not my first visit there and the customer service as always was exemplary.

Stephanie (Toyota owner) reviewed 8/17/26

Service was excellent. All employees that I dealt with were excellent. I was particularly impressed with the woman at Apex who communicated with Geico regarding the cost of the repairs and my claim. She was outstanding!! You are lucky to have her there! The car also looks fantastic!! Excellent job!! We'll Done!!! Thank you!!

Excellent service and collision repair.

Excellent customer service.

Maria (Toyota owner) reviewed 8/15/26

I'm very happy!

Michael (Volvo owner) reviewed 8/13/26

Everything was great and the car was returned so clean! I will definitely recommend apex and use them again!

Nicholas Patrick (Toyota owner) reviewed 8/10/26

All day! You guys are the best. I’ll be returning definitely if I need more body work on this or any future car. Hopefully not

Car looks fantastic. The body work was top notch.

Office extremely professional.

Jillian (Mazda owner) reviewed 8/7/26

Excellent service, kept me updated the entire process, finished in a very timely manner, and detailed my entire car!

Very warm and nice! Great explanations for any questions I had!

Joao (Toyota owner) reviewed 8/6/26

I’ve been working with apex auto center for a long time. Perfect service. Highly qualified.

Anonymous (Mercedes-Benz owner) reviewed 7/30/26

Samantha (Subaru owner) reviewed 7/23/26

Very clear communication, quick service, easy to work with.

Kathryn (Hyundai owner) reviewed 7/23/26

Very nice, polite and completed repairs early!

Mikhail (Honda owner) reviewed 7/20/26

No comments

Denise (Honda owner) reviewed 7/17/26

Mark (Dodge owner) reviewed 7/16/26

Great service, car looked amazing and they kept me.informed at every stage of the process. Would recommend to anyone I know.

Dequan (Lexus owner) reviewed 7/16/26

Miette (Toyota owner) reviewed 7/15/26

Very friendly and easy to work with. My car was ready sooner than I thought it would be. Very happy with my service.

Very satisfied. Great service. Great staff. Very friendly and knowledgeable

Carolyn (Hyundai owner) reviewed 7/13/26

We were very satisfied with the service provided. Thank you for taking such good care of us and the car.

Nathan (Ford owner) reviewed 7/9/26

Everything from the customer service to the car repair was perfect

They drove me to the rental place to get my rental and updated me all along as the car was being worked on. Everything was awesome.

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When leaving your vehicle, make sure the auto body shop completes a prior damage inspection to identify any scratches or dents not related to the accident.

Apex Auto Center Inc.

Get an AI powered repair cost prediction

Schedule an estimate appointment

About Apex Auto Center Inc.

Get an AI powered repair cost prediction

Schedule an estimate appointment

Reviews (846)

689 Customers Rated

My Experience - 5.0/5.0 -

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0 -

Kept me Informed?

Ready on Time?

Likely to Recommend - 4.5/5.0

Repair Quality - 4.0/5.0

Customer Service - 3.5/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0 -

Returned Clean

Kept me Informed?

Ready on Time?

My Experience - 5.0/5.0 -

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0 -

Kept me Informed?

Ready on Time?

My Experience - 5.0/5.0 -

My Experience - 5.0/5.0 -

Likely to Recommend - 5.0/5.0 -

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0 -

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0 -

Kept me Informed?

Ready on Time?

My Experience - 5.0/5.0 -

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Kept me Informed?

Ready on Time?

My Experience - 5.0/5.0 -

My Experience - 5.0/5.0 -

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0

Customer Service - 5.0/5.0 -

Returned Clean

Kept me Informed?

Ready on Time?

My Experience - 5.0/5.0

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0

Returned Clean

Kept me Informed?

Ready on Time?

Likely to Recommend - 5.0/5.0

Repair Quality - 4.5/5.0

Customer Service - 4.5/5.0

Kept me Informed?

Ready on Time?

My Experience - 5.0/5.0 -

Likely to Recommend - 5.0/5.0

Repair Quality - 5.0/5.0 -

Customer Service - 5.0/5.0